Don't know if there are a good amount of people who are interested in books about the industry, but I posted this as a correction to last week's podcast and it didn't get mentioned. Thought I'd post it here in case people were interested!
I just wanted to recommend "Console Wars: Sega, Nintendo and the Battle that Defined a Generation" by Blake J Harris. It's written in more of a dramatization fashion, from character perspectives rather than a historical memoir, but was based on real interviews, events, people and situations that happened during the 90s from the sides of both Sega and Nintendo. It primarily follows Tom Kalinske as he began as CEO of Sega of America and the struggles of the company battling with Nintendo being the juggernaut it grew into at the time, but pretty fairly looks at both sides and the struggles of marketing, multinational company cultural disagreements, courtroom battles and more.
It's a pretty thick read, but I loved every bit of it and would recommend it to anyone hoping to learn more about the era and the people behind the decisions that were made then, as well as why certain events transpired.
https://www.amazon.com/Console-Wars-Blake-J-Harris-audiobook/dp/B00K0M8TR4/ref=sr_1_1?dchild=1&keywords=console+wars&qid=1600551240&sr=8-1
The book is actually being made into a documentary from CBS All Access, and the trailer dropped just a few hours after I made the last comment. You can watch the trailer here:
Youtube Video
I still very highly recommend the book!