Thoughts on Shane, Sifted and the CyberPunk 2077 audio "leak"



  • Tricky situation. I understand that he wasn’t told not to do that, but recording audio of a gameplay demo isn’t really profound, it’s just kinda cheesy.

    Like if he figured he wasn’t doing something wrong, then why not just record the whole thing on video? It’s not news breaking when everybody else has enough sense to not record and you are the only person dense enough to test your luck.

    It’s annoying cause I’ve been to early access film events and stuff and they make you take your bags off, keep your phone in your bag, etc etc and you wonder, who is going to record the kids movie Coco at an industry early screening event, then you read stuff like this and realize that people will push their luck.



  • Wait he didn't sign an NDA? Why is this bad then? Like, no one in a few years when the game actually comes out will think "Oh this looks cool... wait I remember when audio of this game leaked a few years ago, nah not buying this", leaking this did no harm to the game, the demo should have been shown to the public in the 1st place.
    I have to accuse CDPR for bribing journos with this exclusive showing of an anticipated game for favorable coverage (and if they think that's necessary, it doesn't really speaks well for the game). If you can show it to journos, you can show it to everyone.



  • @musou-tensei

    I think it goes two ways. Not to bolster academia or anyone's "credentials" but the general public is pretty inept in using proper language and descriptive words to accurately portray a product or experience. YouTube is a total mess of hyperbolic "reporting" and most of the time I find the professional journalists to be able to articulate themselves so much better than the rinky dink websites or YouTubers.

    With that said, everybody else is going towards a public first approach and these media only events are slowly dying off. I see both sides. But I don't think having a closed doors demo is bribing.



  • I heard about this today. I watched his response video and he came across as a real douchenozzle.



  • @musou-tensei said in Thoughts on Shane, Sifted and the CyberPunk 2077 audio "leak":

    Wait he didn't sign an NDA? Why is this bad then? Like, no one in a few years when the game actually comes out will think "Oh this looks cool... wait I remember when audio of this game leaked a few years ago, nah not buying this", leaking this did no harm to the game, the demo should have been shown to the public in the 1st place.

    Of course no one signed an NDA, we got impressions of the demo. It’s bad because he’s just taking advantage of a situation trying to get some clicks. Everyone was asked not to record the demo, as an industry vet, you’d think he’d be aware of how a presentation like that works.
    And honestly, it’s not really a bad thing for us, it’s just a dumb thing for Shane. He’ll probably be blacklisted by the majority of the industry now. Whatever good faith he had with developers, he’s lost that now.

    I have to accuse CDPR for bribing journos with this exclusive showing of an anticipated game for favorable coverage (and if they think that's necessary, it doesn't really speaks well for the game).

    This makes absolutely no sense. Bribing journalists… my understanding is anyone at E3 could go and check out that demonstration. Clearly CDPR doesn’t feel like it is in a state to show to the public and I think that’s totally fair. Everyone still points to that Witcher demo and comparing it to the final product. Why would you show that to the public again, so early, just so they can scrutinize it and call you out on it later. The public doesn’t understand that things change, optimization is a thing that happens.

    If you can show it to journos, you can show it to everyone.

    The Days Gone coverage that Game Informer had the other month actually shows that isn’t the case at all. All the raw footage was down as pre beta or alpha and most people commented on animations, technical aspects of the game and frame rate… all things which the general user just isn’t used to seeing. This is why you show it to journalists who actually see games in this state quite often and at least have some idea of how worried someone could be on a game build before release.



  • @tokeeffe9

    I agree with you. The public has time and again established that they do not understand how the internal structure of development works. I've experienced this from the inside as well.


  • Banned

    @musou-tensei Yeah, a dozen pollacks in a tent bribed the entire industry to gush about their game with potato vodka and sausages.



  • @musou-tensei
    Might want to take a second and look up the audio, at the very start clear as day they are told "No Recording of any kind"
    Youtube Video



  • @el-shmiablo Wait... I thought I'm supposed to be the bigot here?

    @DMCMaster Like I said CDPR is absolutely in the right to copyright strike his uploads.


  • Global Moderator

    This seem like a grey area - if there arent a NDA. However, when its behind closed doors I would say that there would be somekind of unwritten rule that it remains "hidden" unless the developer/publisher goes out and openly says "its ok to post". Just putting it out there are, at least in my eyes a kinda dick move. I understand that he is a journalist and he needs stories to survive and do his job. Yet I find this wrong, just as much as I hate normal leaks, let the developer show off their game when its ready. They have worked hard on it for a long time.


  • Banned

    @musou-tensei I'm polish.



  • Also wanna add, Shane is a pretty good Editor In Chief last I checked. His era of GT was one of the coolest websites I've ever used. I remember the users of GT back in the day being baffled by a lot of his hot takes which were usually pretty vocal. I've disagreed with him numerous times but I think he has made a pretty solid career out of what he does, for better or worse.



  • This happened because he gave RE6 a 9.3



  • @iboshow said in Thoughts on Shane, Sifted and the CyberPunk 2077 audio "leak":

    This happened because he gave RE6 a 9.3

    I mean obviously



  • didn't know this was happening but it's interesting. I can see both sides of the argument here but I'm personally struggling to find this "journalism" per se. I totally am on board with not taking corporations words at face value and trying to provide the customer with more power especially when deciding how to spend their money. I'm not sure this leak helped anyone at all to do that, but maybe that's just my myopic opinion I don't know. For me this isnt journalism this is click bait playing off of the hype of a famous studio and a hotly anticipated title. just my 2 cents



  • Found out about this from recent Cup of Jones. This man clearly never heard about intellectual property (his site is about stealing users from content-creators), so I'm 100% on the side of CD Project Red.

    Full disclosure: I live in Russia, where stealing digital content is welcomed by the majority of people and liars can freely call themselves "journalists", so I have very strong negative reaction against such behavior.



  • @ffff0

    What do you mean his site is about stealing users from content creators? Don't they do podcasts mostly?

    I know they have a news reel basically at the front of their website, but if anything that helps the creators. I remember Michael Pachter on there talking numbers. What do they steal?



  • @dipset siftd.net works similar to search services: it indexes articles and videos from different content creators and helps users find this content. But there is a significant difference. If I find IGN's article on Google, it will redirect me to ign.com. After reading an article there there's a decent chance that I'll stay on the site, read something else and maybe start following IGN. If I find IGN's article on Siftd, it will be shown on siftd.net, so there is almost zero chance that I'll read something else from IGN or start following them - I'll probably start following Siftd. This is what I meant when I said that he is stealing users from content creators.



  • @ffff0

    Ahhh I get it. Thanks!

    Hmm I always thought they had more class. I liked the few SIFTD podcasts I listened to, and GT was amazing back in the day (they didn't run news from other websites, all user created/original content), but SIFTD looks kinda ambition less and so was this whole audio leak.